November 16, 2011

Vintage Lingerie to the Stars. Juel Park Couture Lingerie.

Juel Park Lingerie of Beverly Hills 1929 on Wilshire Blvd.

Juel Park Lingerie Is Just More Then A Garment. It Is A Work Of Art.

THEN... 1929

The Roaring Twenties were about to give way to the worst economic depression ever, when Juel Park, just twenty two, decided it would be the perfect time to start her couture lingerie design career. It was with this wealth of enthusiasm and very little else that Juel Park Lingerie, Inc. officially opened its’ doors for business.

1929 Inside look at the original Juel Park shop

During the roaring 20′s, a 22 year old woman named Juel Park decided to leave her secretarial job behind her and head into the luxurious land of lingerie.  Since 1929, Juel Park of Beverly Hills has created some of  the most breathtaking couture lingerie.  With a wisp of imported sheerness, tiny hand-made stitches, and tremendous ingenuity, Park whipped up dreamy creations that would make any woman drool!  Each piece was custom made, sometimes personalized with the clients initials embroidered onto it.

Let’s take a look at how lingerie changed in Old Hollywood! Juel Park models showing off the change from long negligee’s to short nighties!

Juel Park became one of the world’s most outstanding designers of fine haute couture lingerie. Marilyn Monroe, Joan Crawford, Barbara Streisand, Marlene Dietrich, Elizabeth Taylor, Ava Gardner, Rita Hayworth, Lucille Ball, Katherine Hepburn, Audrey Hepburn, Mae West, Grace Kelly, Zsa Zsa Gabor and Lauren Bacall, high society and royalty worldwide have lounged in Juel Park Lingerie.

In 1948, the Los Angeles Times wrote an article on Lana Turner’s marriage to Bob Topping, mentioning that she spent at least $5,000 at Juel Park for her wedding lingerie.  This was the place to shop and be seen!
Marilyn Monroe in a Juel Park
Zsa Zsa Gabor in a beautiful Juel Park
Carole Wells Doheny in the Juel Park Rodeo Boutique front window!
Jeanne Crain, flaunting her Juel Park Gown.


Today, Juel Park Lingerie is a company that stands alone. their fabrics and trimmings are made from the finest silks, satins, and laces, all, which are carefully chosen. A Juel Park piece of lingerie is more a work of art than it is just a garment. They create individuality and charm in all of our garments and foster long lasting client relationships catering to the most specific needs with the utmost discretion.

Juel Park continues to make custom orders, and now sells to exclusive departments stores.  Many of the new lines have been recreated from the original patterns, reintroducing the world to the old Hollywood glamour!  If you only buy one piece of lingerie this year, please treat yourself to a Juel Park creation, be it new or vintage…you won’t be disappointed!

Courtesy of
Images courtesy of

SweetCherry Vintage Lingerie eBay Store

Please be sure to leave a comment! I would love to hear from you! Thank you :)

No comments:

Related Posts Plugin for WordPress, Blogger...