January 27, 2012

Old Hollywood Glamor Vintage Lingerie Style


Vintage Lingerie Dressing Gowns of the past.. Are these not the epitome of OLD HOLLYWOOD GLAMOUR OR WHAT!?! Why don't women of today still dress this way? I mean, come on, this no way compares or competes with the trash of what today's lingerie is offered from places like V.Secret. Occasionally you can pop into a Frederick's of Hollywood and find your self a marabou peignoir, but not in glorious rayon satin or true chiffon nylon. Most are created in a polyester chiffon or sickly poly satin. ICK. I was born in the wrong era. *sigh*


This is why I sell vintage lingerie, to keep the passion alive of truly glamorous clothing.














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January 26, 2012

Olga Nightgowns and Vintage Lingerie by Sweet Cherry Vintage


The Olga brand was started by Olga Erteszek, a war refugee from Poland, who came to the U.S. with her husband in 1939. With only $10 in her pocket and the skills she had learned from her corsetiere mother, Olga began a business making lace garter belts on her kitchen table with a rented sewing machine.

Since then Olga has grown to become one of the leading intimate apparel brands in North America. Known for superior design and garments that flatter all figure types, Olga has strived to maintain the personalized touch of its founder in each garment.Olga Erteszek along with her husband Jan (1913–1986), a lawyer, came to the United States in 1941. Fleeing Poland and the invading Nazi army, the young couple left their family and most possessions. After emigrating to Russia and then Japan, they both eventually secured a visa and landed in California.

As the daughter of a corsetiere, Olga worked in a sweatshop making girdles and brassieres, and Jan found work in sales. One day she spotted a woman on a trolley with hosiery rolled to her knees. She said to Jan that it was a shame that women didn't have at least some bit of finery to hold up their stockings, something to make them feel feminine no matter how severe the sacrifices or how limited their funds were during the war effort. Jan encouraged her to create something herself to facilitate the woman, so with a $5.00 sewing machine rental and $5.00 of material, she got started.

Olga sewed a dozen or so lace-trimmed garter belts that Jan sold to the foundations buyer at an elite department store. And this started an industry that blossomed to employ 2,000 women. Enduring from the 1940s to today, Olga is known as America’s leading maker of fashionable lingerie, sleepwear and loungewear. At one time, Olga directed a team of 17 designers who were dedicated to change the look of women’s confining “unspeakables” to fashion pieces that shaped the bust, smoothed the tummy and enticed the gentlemen. Jan found his calling as the head marketing and sales director. It was Jan who insisted that Olga herself appear in the advertising under the tag line, “Behind every Olga there really is an Olga”.

Holding the woman's record for patents at 28, Olga brought women many pleasing, comfortable and fashionable undergarments. In addition to winning many industry awards, Olga and her husband were honored for their community and humanitarian work. In 1985, they received the California Industrialist of the Year Award for lifetime achievement. Olga was one of the first businesses to initiate profit sharing for employees, and in 1967 it became a publicly owned corporation valued at $67 million. In 1984, Olga was ranked as a Fortune 500 company and one of the best 100 companies to work for in America.

Courtesy of Wikipedia.

Be sure to see many gorgeous OLGA gowns here at Sweet Cherry Vintage Lingerie:
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January 25, 2012

Sissy Sweet Vintage Lingerie

Vintage Nightgown & Robe Set Lingerie by Gossard Artemis. Vintage nightgowns, vintage negligees, and vintage lingerie...Ultimate in chiffon nightgown. Sissy lingerie to be desired.
Nothing compares to the elegance of these beautiful vintage masterpieces.
So romantic, feminine, highly collectible and sought after.
A welcome addition to your finer vintage lingerie boudoir and collection.




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Vintage Lingerie..Sweet Cherry Vintage Lingerie Hits 9,300 Sales!

Warmly welcome all! At Sweet Cherry Vintage Lingerie, please know you will get nothing but the utmost quality in vintage lingerie garments, service, and gratitude.

Thank you for making all my years (nearly 10!) on eBay selling nothing but
vintage lingerie the best job a gal could ever have.

Proudly announcing that I have sold OVER 9,300 vintage lingerie garments. I am self taught connoisseur, historian, and curator of some of the most rarest of vintage lingerie garments that you will ever see. I am most recently featured in a newly released book on vintage lingerie called...Irresistible: The Art of Lingerie, 1920-1980




Featuring one of a kind Lucie Ann/Claire Sandra, Vanity Fair, Olga, Intime, only to name a few.
It's my pleasure to bring you these lovely mostly one of a kind treasures for you to indulge yourself with
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January 24, 2012

Vintage Lingerie Lucie Ann Claire Sandra, A Rare Look

Not Too Much, Says Lucie Ann a rare LOOK into the infamous Lucie Ann of Lucie Ann Claire Sandra, Beverly Hills.


Upon my extensive search of the infamous Lucie Ann Onderwyzer, famous designer for Lucie Ann, Lucie Ann for Claire Sandra Beverly Hills.

Lucie Onderwyzer, 75, founder of Lucie Ann Lingerie of Beverly Hills, a firm she launched in 1949 that introduced exotic colors to what was then the bland sleep wear that American women wore. With her partner, Anne Briggs, Mrs. Onderwyzer expanded her business to include lounge wear, and her clothes came to be sold at major stores across the country. She sadly passed away from complications of a stroke in 1988 in Los Angeles.


I have come across some interesting articles, this is from an early 1960's magazine or newspaper article, typed out by me word for word from an interview:


Lucie Ann's steady customers think nothing...well, not much anyway...of paying $650 for a nylon peignoir or $1,250 for a lounging costume.

"My prices begin where competitive prices end," says Lucie Ann comfortably.

A dozen years ago, in California, Belgian born Lucie Ann found herself a widow with two children to support. She had no business experience, but every soul-searching session on what to do came back to the same thing: designing and selling lingerie.
Lucie Ann, a Dresden-like graying blonde with wide brown eyes and a youthful face, explains she always had a felling for intimate apparel...the glamorous kind she had never found in shops while traveling around the world with her husband, a diamond merchant.

Lucie Ann started without a workroom, "I didn't have the nerve to have a place." She designed and draped, then carted the project to a woman who did all the seams, and on to another who appliqued.

The finished product she put in a pretty quilted box tied with a big fresh ribbon ("I like things very dainty and right") and visited movie studios. Producers' wives recommended her to friends, and Lucie Ann was on her way to the 135-employee factory in Beverly Hills and the three-quarter-million-dollar annual business she has today.

"My lack of knowledge made it cost more," she recalls. "I would never do it again, now that I know what it entails."

Later Lucie Ann decided so many people were imitating her she went about copying herself in a budget line, named the Claire Sandra collection after her 14 year old daughter. Her son is 18.

Lucie Ann ever used her own surname, Onderwyzer, because it sounds too much like underwear, a word she detests.

She feels strongly that women should choose intimate apparel with the same care as cocktail and evening wear.

"Certainly a woman's married life should be as important to her as her social life. The woman who says 'What would I do with it?' about a glamorous gown and roe probably means that her husband leaves early in the morning and at night is too tired to notice her.

"Maybe he'd wake up if she wears a lovely gown," suggest Lucie Ann with a glint in her eye. "Maybe she'd win him all over again."


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January 23, 2012

Vintage Lingerie Art in Advertisements

Vintage Lingerie Art in Advertisements. TAKE HEED MAD MEN! Stunning, beautiful, original artwork from some vintage lingerie ads I have. They just don't make them (ads) like they used to. Enjoy!





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Vintage lingerie ads, vintage lingerie art, vintage lingerie.

January 22, 2012

Vintage Lingerie Vanity Fair CANDY FOR THE EYE

Have you ever seen anything so beautiful in your life!? Most DAZZLING colors ever by vintage Vanity Fair. In sweet lemon limes, dazzling ocean blues, and my favorite the lavender and pink.


vintage lingerie, vintage vanity fair, vanity fair nightgown, vanity fair, sweet cherry vintage lingerie, ebay shopping,

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January 21, 2012

Vintage Inspired Lingerie..Dita Von Teese for Target

Who better to design a lingerie collection than a person who wears lingerie for a living? Diminutive vintage pin-up retro era and burlesque star Dita Von Teese has fashioned and designed a "vintage inspired" line of lingerie for Target. But wait, don't get too excited you Yankee American gals...this is for Target Australia. Wahhhhhhhh...

I totally can appreciate this being Target and not Victoria's Secret, Ms. Von Teese's line will be priced very reasonably for the average Joe..or Josephine. Her line will include corsets, girdles, garter belts and leopard print galore!

The burlesque dancer's vintage inspired intimates collection won't be available outside of Australia...Us Yankee's up here in North American and fellow Eurpoean shoppers will have to contend with eBay..


If you would like to see REAL vintage lingerie, be sure to visit my site at Sweet Cherry Vintage Lingerie!
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Tags: vintage inspired lingerie, vintage lingerie, Dita Von Teese, ebay shopping, eBay vintage lingerie,

January 19, 2012

Vintage Lingerie...IRRESISTIBLE: THE ART OF LINGERIE

Vintage Lingerie...IRRESISTIBLE: THE ART OF LINGERIE

It's OUT! Irresistible: the Art of Lingerie, 1920-1980 by Desire Smith.

The long awaited book on vintage lingerie, features yours truly... Sweet Cherry Vintage is proudly acknowledged, not only in the Acknowledgments, as well as the Resources.

The story goes...approximately, 7 or 8 years ago, I sold a beautiful vintage Lady Duff nightgown negligee to a collector, and in return it is featured in this book. Over the years, I have stayed in contact with this collector and have exchanged many phone calls and emails with him. Comparing buying, collecting and pursuing our vintage lingerie dreams.

The book is now released, and you can purchase it directly from Amazon:

Irresistible: The Art of Lingerie, 1920-1980 by Desire Smith

Slip into something more comfortable as you peruse this comprehensive overview celebrating the art of women's underwear and lingerie. In this elegant display of vintage, collectible lingerie in satin, lace, silk, and chiffon, experience the evolving designs of modern lingerie from 1920 to 1980. From sweeping changes of a woman's role in society to the technological advances that produced a spectrum of new colors and range of textiles, the form and style of lingerie has undergone a significant transformation. Photos, sketches, and vintage ads tell the story behind the designs for bodices, negligees, pajamas, nightgowns, bed jackets, girdles, garters, and more. Ideal for collectors, costume designers, fashion designers, and fashionistas.


I was original owner of this Lady Duff gown, now featured on page 51 in this book, as well currently for sale here at Silver Screen Loungerie by Richard Reissig.

About the Author:
Desire Smith is an instructor of History of Costume at the Antoinette Westphal College of Media Arts & Design, Drexel University. Smith has written several other books on vintage fashion.
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vintage lingerie, irresistible, the art of lingerie, Desire Smith, sweet cherry vintage, sweet cherry vintage lingerie, Lady Duff,
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