March 26, 2013

Full Figured Mannequins Hits Sweden..Why Not In The USA!?

Do you think the standard size for mannequins needs to be overhauled? We all know that Lane Bryant and other "plus size" department stores have them, realistic size mannequins. But with American women being an average (American size) 10/12 I would think the current size 4 mannequins in shops is a bit unrealistic. We are not saying the average size of 10/12 is "plus size", but in the fashion industry, it is. Very sad indeed. No wonder American woman have issues with their weight when all they see are size 4 mannequins in stores. 

So, back to the story...a picture of REALISTIC looking mannequins went viral recently, and these mannequins are in Sweden. Well, we think this is pretty awesome indeed. Swedish department store Ahlens has been the subject of some debate recently ever since this photo of two of their mannequins went viral, and for once, it isn't because the mannequins had pencil thin legs, protruding rib cages  or were construed to promote eating disorders. Heck no, these plastic beauties stood out because unlike most we see in stores here in America in the malls and shops, they represent what REAL women of average size! And while we don't think that thinner mannequins should be replaced altogether  because the size 0 women are still REAL women, after all, a little variety would be reallllllllly refreshing in the retail world. Plus, it might go a long way towards convincing women who feel alienated by the stick thin figures in the windows that the merchandise can look good on them too! put it in the language of retail executive....CHACHING $$$. 

"Plus size" mannequin next to a size 4 mannequin 

Peekay Inc, a specialty store selling lingerie, romantic and sensual products truly appreciate the "curvy" "plus size" woman. Their "plus size" mannequin is not only holding her own standing next to a size 4 mannequin, but is under a sign that says "sexy sweet".  Most retailers act as if curvy and sexy are mutually exclusive. Ever see a plus size mannequin in a Victoria Secret store?
I am not at all politically correct, we are "it is what it is" kind of gal. However, if executives, merchants, even online sellers like myself want to speak to realistic sized women, we better get with it and start showing realistic sized mannequins. Personally speaking, from me, myself, and I, being once a fat chick, now a skinny chick, I prefer the thinner mannequins, because they represent "me". When I was a fat chick, I liked seeing the "fuller" mannequins in the fat girl shops like Lane Bryant. Now, don't go hating on me because I call them fat girl shops. When I was a fat girl, I referred to them as that. Remember, it is what it is. 

I am appalled at this obese mannequin. I really think it is showing it's "ok" to be obese, and it's not. 

WHAT DO YOU THINK? Your comments are really appreciated. We want to hear from you! Do you think the current mannequin sizes should stay or go, or a variety!? Leave a comment here


Anonymous said...

I am considered plus size (I wear a size 18). I love the idea of having a variety of manniquins in all stores. Thank you for a great article Sweet Cherry!

Sweet Cherry Vintage Lingerie said...

Glad you like it :) ..having been once a "plus size" gal myself, I can relate! All the best!

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